Aug

14

Advertising to Persuade

August 14, 2009 | 1 Comment

Here are all the completed ads. Look at each one and leave a comment for the ad that has persuaded you to buy their product.
Chill Shoes

iShoes

Chair world

Pogo shoes

Crap car

Jul

22

Advertising to persuade

July 22, 2009 | 15 Comments

Emotive language, simply put, is that which appeals to your emotions, often with a view of trying to persuade you to a particular point of view. Emotive arguments can be highly misleading as they are not generally based on logic or rationality, and people can be “blinded by emotion”. Writing is classified as “emotive language” [...]

Jul

22

Be Persuasive – Create an Advertisement

July 22, 2009 | 2 Comments

Advertisements are there to sell a product or service.  An Ad will often have an explicit message, “here is a great product, buy it”, and also an implicit message, “if you buy this product, you will get closer to being as attractive as the people you see in this ad, and you will get closer [...]